About Us
We didn't start with a product. We started on the road.
It started on the road.
Long before Dixie’s Roadshow existed, I was traveling to events across the country as a vendor. In fact, that’s how I met my husband, Ian—we were vending next to each other at a motorcycle rally.
Year after year, Ian and I traveled to rallies, festivals, shows and events alongside vendors from all over the United States. Everywhere we went, I found small businesses selling creative and unusual things that most people would never come across unless they attended those events themselves.
I originally thought I needed to find something special of my own that I could sell and build a business around.
Eventually, I realized I was looking for the wrong thing.
My thing wasn’t one product.
My thing was finding great products—and connecting the people who make them with the people who would love them.
Bringing the Roadshow Home
The idea behind Dixie’s Roadshow became simple: What if you didn’t have to travel across the country to discover the products we were finding? What if we could bring the Roadshow to you? When Dixie’s Roadshow began, I went live from events, selling items from vendors we actually knew—people Ian and I had spent years setting up beside, traveling with and calling friends. As the Roadshow grew, so did the variety of products we carried. We discovered new small businesses and continued searching for unique products we thought our customers would love. When you shop Dixie’s Roadshow, expect the unexpected. We’re a little loud, a little silly and maybe even a little edgy—but everyone’s welcome to join in the fun. There’s something here for everyone, whether you’re looking for the perfect spa gift for your mom, the must-have item on your kid’s wish list or your husband’s favorite snack. Our Rally Ready collection is a nod to the motorcycle rallies, highways and vendor rows where our story started.
When Everything Changed
By 2025, Dixie’s Roadshow had outgrown our home-based setup, and we were preparing to move into our first commercial location in Payson, Utah. Ian and I got married on May 20, 2025. Just two weeks later, our lives took an unexpected turn. Ian was involved in a devastating motorcycle accident caused by another driver. He spent months in the hospital, lost his right leg and began a long journey of surgeries, rehabilitation and recovery. For a while, we didn’t know what that would mean for Dixie’s Roadshow. But our customers stayed. You checked on us, supported us and encouraged us. When we were finally ready to bring Dixie’s Roadshow back, you were there waiting for us. Because of that support, we were able to keep going, finish the move into our commercial building and continue growing the business we had worked so hard to build.
What’s Next
Life looks a little different now, but the Roadshow continues to grow. We’ve added an incredible team, expanded our space and now, with the launch of our website, we have another way to bring the Roadshow to you. Our website will never replace the conversations, the laughter and the ridiculous moments of our live shows, but it gives you another way to shop when you can’t catch us live. Someday, we hope to take the Roadshow back on the road again, but until then, we look forward to seeing you online.